Introduction
The first On-line cosmetic brand in Korea
Used low-price marketing strategy, Targeted on Young female to get in
the Market easily.
In difficult situation that home-shopping and internet-shopping malls appeared, so cosmetic shops are getting hard to spread out in the market.
But MISSHA launched with special marketing and got strong position.
Brand concept
-Trust :
have a lot of money to spend on foreign goods. However this is not the case. The very purpose to the creation of this shopping mall was to provide consumers with high interest in foreign goods (sensitive to trends and interest in fashionable goods) at fairly lower prices. So the ultimate target group of WizWid would be consumers that care about fashion and brands, but also those who would lik
shopping malls are typically handled it so vulnerable, who are high users sonswiwojyeo and return it isexpected to get popular.
The following members of the D & SHOP surpassed the 700 only. Internet population five hits one out of the D & SHOP consumption among trading firms that use 1,482 (B2C), but as the highest domestic gyu moda. SHOP & D in March 2000, service members since the three ye
CJ39
인터넷으로 다양한 쇼핑을 즐긴다! CJmall의 쇼핑몰이 2001년 8월 신사옥 이전과 함께 새롭게 출발하였다.
TV홈쇼핑을 24시간 생중계하는 생방송 Shop을 비롯, 고객들에게 정확한 상품정보를 보여드리는 동영상 Shop쇼핑, 새로운 TV홈쇼핑의 즐거움 위성 TV쇼핑, CJ홈쇼핑 카탈로그를 인터넷에서 볼 수 있
internet Community focusing on women
To build strong Communication with beautynet members
To build image of Asian Beauty Crator
Enjoyable Internet community with various contents
Beautynet Shopping Mall
Multi-website with integration of online & Off-line website
Menus are not organized
(lack of consistency)
2)Contents are not differentiated
Interface Designs looks too
complica